To be an organization where life-long learning and innovation happen.

1. Create graduates with academic abilities, modern skills, public mind and leadership.
2. Pioneer the integration of knowledge and create innovations in teaching as well as research.
3. Generate academic and research works at the international level.
4. apply knowledge to drive the development of the country and Thai society, including sustainable solutions.

Core Competencies:
1. Personnel equipped with comprehensive knowledge.
2. Organization of cross-disciplinary integration.
3. Organization that creates innovations for society.

Core Values:
1. Nudge Innovation
2. Overcome Changes
3. Work Together

Culture:
1. To have a volunteer spirit
2. To adhere to the common benefit
3. To focus on achievement